Marketing Coordinator

ShopThing is looking for a social media-savvy individual with excellent writing skills. The Marketing + PR Coordinator will deliver friendly and engaging content for Facebook, Twitter, and Instagram as well as create SEO-optimized copy for websites and blogs. We are looking for a talented, outgoing person who is hoping to add to their career in the world of retail/fashion marketing and communications. If you are ready to put your skills to the test then simply send us your resume; we would love to hear from you!

Responsibilities:

  • Responsible for posting and engaging daily on all social media channels (Facebook, Twitter, and Instagram) and blogs

  • Develop and execute a strategy to grow all social media channels

  • Create trendy content for multiple social channels and blogs

  • Write SEO-friendly content for web pages and perform basic keyword research

  • Become a company advocate in everything social media related, engaging in dialogues and answering questions where appropriate

  • Identify opportunities to guest blog and invite guest bloggers to participate

  • Regularly provide feedback on insights gained from social media monitoring (Facebook Insights, etc.)

  • Continuously monitor social media trends and tools for changes that affect our competitive landscape

  • Use alerts, search and other tools to monitor for mentions and interact daily

  • Conduct market research through influencer and social media listening

  • Attend industry events and retail trips

  • Conduct, gather, and sort market research

  • Look for and apply to PR opportunities for the company and the founders

Qualifications: 

  • 1-3 years of work in the same or similar field

  • Post secondary education

  • A portfolio showcasing marketing communication work across all digital platforms

  • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, Instagram, Youtube etc.)

  • Experience growing a social media channel and writing blog posts  

  • Excellent writer, with a background in marketing or communications

  • Strong, proven passion for social media

  • Experience writing SEO-friendly website content

  • Experience with photography, including taking and editing photos

  • Strong organizational skills and attention to detail; able to multitask and self-prioritize

  • Open to working flexible hours with the ability to respond to social messages on weekends and in the evenings (can work from home or from mobile)

Duration: Full Time